Webull Corporation reintegrates crypto trading into its main platform for US users

Webull Corporation has officially brought cryptocurrency trading back to its primary platform for US users, ending a two-year pause that required investors to use a separate app for digital asset transactions.

The move marks a significant milestone in Webull’s ongoing effort to offer a unified, user-friendly investment experience for retail traders.

By reintegrating crypto trading, Webull now allows customers to manage stocks, options, and digital currencies in a single interface.

Crypto returns after two-year pause

The decision to reintegrate crypto trading follows the company’s earlier removal of the service in 2023 during its IPO attempt.

At that time, regulatory uncertainty in the United States forced Webull to move digital asset trading to a standalone application called Webull Pay.

This move proved unpopular with US customers, many of whom preferred managing all their investments in one place.

According to Anthony Denier, US CEO and Group President at Webull, the discontinuation of crypto trading was “against what our customers were asking for” and its return represents a “natural sort of return to what our clients expect.”

Testing and restructuring abroad

Before reinstating crypto for its US users, Webull has been testing the reintegration strategy in Brazil, where cryptocurrency trading has been available since June.

The successful launch in Brazil provided management with the confidence to extend the service to US customers.

The company also completed a corporate restructuring in July, merging Webull Pay LLC into the parent company.

This consolidation created the necessary infrastructure for a seamless trading experience, allowing US users to access over 50 digital assets, including Bitcoin (BTC), Ethereum (ETH), and Solana (SOL), directly from the main app.

Improved clarity in cryptocurrency regulations in the US

The reintegration allows US investors to trade cryptocurrencies around the clock, seven days a week, alongside traditional financial products such as stocks, ETFs, options, and futures.

Stephen Yip, CEO of Webull Pay, emphasised that this change aligns with how modern investors prefer to manage their portfolios, viewing cryptocurrencies as an essential part of diversified investment strategies rather than a separate asset class requiring specialised platforms.

In addition, Webull’s return to US crypto trading comes at a time when the regulatory environment has become more favourable for digital assets.

The company noted that improved clarity in cryptocurrency regulations both domestically and internationally underpins the decision to bring trading back to its main platform.

The US CEO and Group President highlighted that the US government’s recent approach has created a climate where investors can confidently participate in digital asset markets without the uncertainty that previously accompanied such trades.

By consolidating crypto trading into its main app, Webull aligns itself with other major retail brokerages such as Robinhood and Charles Schwab, which have long offered integrated access to both traditional securities and digital assets.

The company has also partnered with Coinbase Derivatives to expand offerings beyond spot trading, providing US retail investors with access to Bitcoin and Ethereum futures.

This strategic move positions Webull as a competitive player in the evolving intersection of traditional and digital finance.

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