Where is Bitcoin Pepe headed as Figma discloses Bitcoin ETF holdings

Design software company Figma has disclosed in a regulatory filing that it holds nearly $70 million in Bitcoin exchange-traded fund (ETF) shares and has allocated an additional $30 million in stablecoins for future Bitcoin purchases.

The company filed with the U.S. Securities and Exchange Commission (SEC) on Tuesday, outlining its financial position as part of its plans to go public on the New York Stock Exchange under the ticker symbol “FIG.”

As Bitcoin adoption increases, projects like Bitcoin Pepe get more traction. The meme coin is already attracting attention during its presale.

Figma’s investments

According to the filing, Figma invested $55 million in the Bitwise Bitcoin ETF (BITB) on March 3, 2024. By the end of the quarter on March 31, 2025, the investment had grown to $69.5 million, reflecting an unrealized gain of 26%.

Figma also reported holding $30 million in the stablecoin USD Coin (USDC), which it plans to convert into Bitcoin.

The filing stated: “On May 8, 2025, the Board of Directors approved an investment of $30.0 million in Bitcoin. Subsequently, the Company purchased 30.0 million USD Coin (USDC), a stablecoin, for $1 per USDC, totaling $30.0 million. The Company intends to reinvest its stablecoin holdings into Bitcoin at a later date.”

Bitwise CEO Hunter Horsley commended the move, noting that Figma’s Bitcoin holdings represent 5% of its balance sheet.

He added that more companies are beginning to include Bitcoin in their corporate treasuries.

Corporate interest in cryptocurrencies continues to grow. On Monday, Strategy—formerly known as MicroStrategy—announced a $531 million Bitcoin purchase, bringing its total holdings to 597,000 BTC.

Japanese firm Metaplanet also increased its Bitcoin reserves, acquiring 1,005 BTC for $108 million and surpassing Cleanspark to become the fifth-largest corporate Bitcoin holder.

In addition to Bitcoin, some companies are expanding their treasuries to include Ethereum. BitMine Immersion Technologies recently raised $250 million through a private placement to initiate its Ether treasury strategy.

Bitcoin Pepe merges viral appeal with Bitcoin Infrastructure

Bitcoin Pepe is carving out a distinct niche in the cryptocurrency landscape by combining widespread viral appeal with robust infrastructure development.

The project functions as a Layer 2 solution, capitalizing on Bitcoin’s inherent security while striving for scalability akin to networks such as Solana.

This approach sets it apart from many other meme-inspired cryptocurrencies.

A meme-centric Layer 2 solution built on Bitcoin, Bitcoin Pepe is broadening its influence through strategic partnerships.

These collaborations extend across diverse sectors, including gaming, content creation, decentralized finance (DeFi), and fair launch infrastructure.

The goal of these alliances is to foster an ecosystem where the BPEP token provides both cross-chain utility and cultural significance.

These partnerships are expected to enhance visibility and adoption, signaling increasing support for the PEP-20 token standard from institutional entities and the broader community alike.

The project’s focus on infrastructure appears to be drawing investor attention, with its ongoing presale already raising more than $16.24 million.

Further contributing to its momentum are confirmed listings on the MEXC and BitMart exchanges.

The project team is slated to announce the final exchange listing on July 31.

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