
In the unpredictable realm of cryptocurrency, meme coins remain a magnet for retail investors chasing viral trends and outsized returns.
Few figures embody this speculative frenzy more than Glauber Contessoto—the so-called ‘Dogecoin Millionaire’—who shot to fame in 2021 after turning a modest bet on Dogecoin into a fortune.
Now in 2025, Contessoto is back in the spotlight, this time placing his chips on Pepe (PEPE) and eyeing other rising meme tokens, hinting at a calculated pivot amid the market’s shifting dynamics.
As per a Decrypt report, Contessoto now owns approximately $1.116 million of the meme coin PEPE.
The rise of the Dogecoin millionaire
Glauber Contessoto’s journey into cryptocurrency stardom began when he invested his life savings—approximately $250,000—into Dogecoin in early 2021.
At the time, DOGE was largely seen as a joke, created in 2013 as a parody of Bitcoin.
However, fueled by social media hype and endorsements from high-profile figures like Elon Musk, Dogecoin’s value skyrocketed, turning Contessoto into a millionaire virtually overnight.
His story became a symbol of the speculative frenzy surrounding meme coins, which are digital assets often driven by internet culture and community enthusiasm rather than traditional financial fundamentals.
Despite fluctuations in Dogecoin’s price since its peak, Contessoto has remained a staunch supporter of the coin, refusing to sell his holdings.
Why Pepe?
In recent updates shared across financial news platforms, Contessoto revealed that he has amassed a substantial position in Pepe (PEPE), a meme coin inspired by the internet-famous ‘Pepe the Frog’ meme.
“I think Pepe is probably one of the only other memes that are up there with Doge in terms of how recognizable they are,” Contessoto told the news publication.
“Even if you don’t know the name Pepe, you’ve seen the face of Pepe. You’ve seen it on some forum somewhere, in a meme on Facebook, obviously on Twitter, Reddit. Pepe just has such an iconic reach.”
What appeals to him even more is Pepe’s edgier tone—especially when contrasted with his beloved Dogecoin, which thrives on a wholesome, feel-good vibe.
Launched in 2023, PEPE quickly gained traction due to its strong community support and viral marketing campaigns.
Pepe’s appeal lies in its cultural resonance and the speculative nature of meme coins.
Unlike traditional cryptocurrencies like Bitcoin or Ethereum, which are often tied to technological innovation or decentralized finance (DeFi), meme coins like PEPE thrive on social media buzz and retail investor fervor.
Looking ahead: New meme coins on the horizon
Beyond Pepe, Contessoto is reportedly eyeing other emerging meme coins as part of a broader strategy to capitalize on the anticipated 2025 bull market.
Among the coins mentioned are Brett (BRETT), Dogwifhat (WIF), and Floki (FLOKI), which he believes could mirror the success of Dogecoin and Shiba Inu (SHIB) in previous cycles.
He has invested around $100,000 each in both BRETT and FLOKI.
His approach emphasizes data-driven decisions, prioritizing market capitalization trends and chart analysis over emotional attachment to any single asset.
This strategic pivot is not without risks. Meme coins are notoriously volatile, often subject to pump-and-dump schemes and sudden loss of community interest.
Yet, Contessoto’s track record suggests he understands the speculative nature of these investments and is willing to take calculated risks.
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