Will games open up Web3 mass adoption in 2024?[btokyo club roundtable report December]| CoinDesk JAPAN

“btokyo club” is a limited paid community service centered on business leaders of major companies researching Web3, which has been developed by N.Avenue, which operates CoinDesk JAPAN, since July 2023.

On December 7th, the last roundtable of 2023 will be held with the theme of “Games/IP Content”. As this is a closed event for members only, we cannot introduce the details of the event in detail, but we will provide an overview of the presentations and workshops by experts on the day.

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The Briefing Session was titled “Web3 Gaming & Ubisoft” and Dominique Tardieu, who is in charge of Blockchain BD and Marketing from Ubisoft, headquartered in France and known for popular games such as Assassin’s Creed and Rainbow Six, appeared online. He talked about the current state of the Web3 game market, Ubisoft’s initiatives, strategies, etc. Questions were asked from the audience regarding issues and solutions for mass adoption.

The Main Session included Mr. Masamitsu Shiino (YGG Japan Inc. Co-Founder/CEO of SHAKE Entertainment Inc.), Mr. Yoshiaki Harai (Director CFO of COLOPL/Director of Brilliantcrypto), Mr. Yuji Machida (General Manager of Sanrio Business Strategy Headquarters Digital Business Development Department) ) were on stage.

First, Mr. Shiino introduced the current status and trends of the global and Japanese game markets, as well as the Web3 game market, in order to organize the premise of the discussion. In particular, he pointed out that the domestic game market is in need of new innovations, “more than 10 years have passed since the introduction of mobile social games.” He said that in 2024, “more than 100 Web3 games will be released” and that Web3 games will be the focus of attention.

Mr. Harai introduced the Web3 game “Brilliantcrypto,” which is spearheaded by COLOPL Chairman and Chief Creator Isaojun Baba. Introducing the new concept of “Proof of Gaming,” our marketing strategy in partnership with Paris Saint-Germain, one of the world’s largest soccer clubs, and our IEO efforts as a listed company, clearing numerous hurdles. did.

Reference article: What is “sustainable Play to Earn”?Hearing the thoughts behind a blockchain game inspired by Bitcoin: Exclusive interview with Mr. Baba, founder of COLOPL

Mr. Machida introduced Sanrio’s new digital businesses such as Metaverse. What struck me was that while making use of Sanrio’s various characters, they said they were aiming to co-create content with creators rather than proceeding on their own.

In the subsequent discussion between the three and a Q&A session with the audience, hardcore gamers asked questions based on their actual experiences, such as “What do you think about the winning formula in Web3 games?” The discussion was even more detailed than usual since it was such a big game.

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The theme of the 7th roundtable to be held in 2024 is “IEO (initial),” in which blockchain projects raise funds by issuing their own tokens (crypto assets) and selling them through crypto asset exchanges.・Exchange Offering). So far, four IEOs have been conducted in Japan, with the total amount raised exceeding 4.4 billion yen.

The date and time is Thursday, January 25, 2024, from 16:00 to 20:00. Details are currently being worked out, but Yoshihiro Yoshida, CEO of Hashport, which conducted Japan’s first IEO and chairman of the IEO section of the Japan Crypto Asset Business Association, and subsidiary BLOCKSMITH have listed the game’s governance token. In addition to KLab’s Chairman of the Board Tetsuya Sanada, representatives from SMBC Nikko Securities and Coincheck will be on stage.

“btokyo club” takes advantage of its closed-door format, and allows for in-depth exchanges every time. If you are interested in participating, please contact us using the form below.

｜Text: btokyo members
｜Edited by: CoinDesk JAPAN